LinkedIn announced Thursday it has agreed to acquire the online-learning company lynda.com for $1.5 billion, The Wall Street Journal reports. It is the social-networking giant’s largest acquisition to date, and signals its continued expansion into the education realm. lynda.com offers more than 2,900 courses online, which include video tutorials for various skills.
“Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, like Denver, and then to be prompted to take the relevant and accredited course to help you acquire this skill,” wrote LinkedIn’s head of content products, Ryan Roslansky, in a blog post. “Or doing a search on SlideShare to learn about integrated marketing and then to be prompted with a lynda.com course on the same subject.”
Last month, LinkedIn announced a new feature allowing users to add their college affiliation to their profiles in a way that allows the website and colleges to compile more data about graduates’ employment prospects.